United Artists
 

United Artists Logo Priority PR


United Artists, the studio founded by movie greats Douglas Fairbanks, Charlie Chaplin, Mary Pickford and D.W. Griffith some 85 years ago and responsible for delivering such iconic film franchises as "Rocky," "Pink Panther" and "James Bond," was reborn under a partnership formed between Tom Cruise, Paula Wagner and MGM.

Priority PR founder Jeff Pryor handled the re-introduction the United Artists brand, which amazingly did not leak out before the official global press announcement -- which came as a surprise to the film industry. Pryor handled the corporate PR rollout the following year of the new UA, which also included setting UA's production slate and financing through a $500 million credit facility through Merrill Lynch.

At the time, Tom Cruise last teamed up with the original UA on "Rain Man" in 1988, which won four Academy Awards including Best Picture.