In any language, we achieve results. In our 20-year history, Priority PR has established a reputation as a connected, resourceful firm with the ability to dig in and penetrate consumer markets around the globe on behalf of our clients.
With the proliferation of channels in the overseas marketplace, entertainment companies have become more aggressive to promote their brands, realizing that it takes more than just feeding overseas cable and satellite companies with EPGs and listings information. Whether it be a direct mail campaign, sending screeners, arranging telephone interviews for celebrities or just old fashioned, roll-up-our-sleeves pitching efforts, Priority PR continues to produce results for its clients.
As an example of our most recent work in Asia, Priority PR spearheaded a successful publicity campaign for the Season 3 launch of WE tv's MY FAIR WEDDING WITH DAVID TUTERA, which began airing June 1 in Hong Kong, South Korea and Singapore.
Our campaign, which rolled out in three languages and across multiple platforms, focused on a mix of general news, women's publications and wedding outlets in the region. With little awareness for the series or the host, we scored publicity hits in The South China Morning Post, Korea Herald, The Oriental Daily News, The Sun, Style: Weddings Singapore, InStyle: Weddings Korea, Catalog, Travel & Weddings and Singapore Women's Weekly, among others.
Formatted to be useful, fun and ready to go, the story was then hyperlinked from the series announcement, which also included electronic access to video highlights
and hi-res artwork. Priority PR distributed the package both over the local newswires and directly to a targeted list of journalists, playing up the appeal to outlets covering weddings, lifestyle and general women's entertainment.Knowing that reporters operate at a break-neck pace and endure a constant onslaught of PR vying for their attention, we designed our campaign elements to be easy to use while offering maximum ROI. And what better way to accomplish this than to provide pre-packaged, relevant content? To kick off the campaign, Priority PR interviewed David Tutera, an accomplished celebrity wedding planner and series host, to create "David Tutera's Top 5 Tips for Planning a Wedding to Remember."
The story became a calling card and enabled us to start a dialogue to further secure more interest from local media. The effort was cost effective and produced impressive results.
The PR basics still work but there's more you can accomplish, depending on the budget.