Using our extensive knowledge of the teen and adult-male demographic, Priority was instrumental in the launch of MI6, a non-profit association dedicated to video game marketers.
Priority not only handled the day-to-day public relations for the organization, but also secured the attendance and coverage of MI6’s annual conference events. We also developed and managed an East Coast media tour for MI6’s Chairman that included press sit-downs with top journalists fromBusinessWeek, The New York Times, Financial Times, Daily Variety, Advertising Age and several others.
As a result of our efforts, the MI6 organization has become an industry staple, with top speakers drawn to its conferences and their expertise quoted in leading industry trades, business publications and video game press outlets.
M16 Game Marketing