London 2012 Olympic Games
  • London 2012 Olympic Games
  • London 2012 Olympic Games

Marking 100 days before the start of the 2012 Summer Olympic Games in London, the U.S. Olympic Committee and DISC Sports & Spine Center hosted seven-time Gold Medal swimming champs Amanda Beard and Jason Lezak, as well as 15 other Olympic hopefuls for a VIP event organized benefiting the U.S. Olympic and Paralympic teams. Few people realize that, unlike other countries, the US government does not fund its Olympic athletes.

For those athletes going for the gold, they are supported entirely by the private sector.  That means every dollar counts and fundraisers like the one are essential for helping these athletes reach their goals.

As part of its commitment to its sport medicine practice, DISC Sports & Spine Center is an official medical provider to the U.S. Olympic Committee.  Its team of doctors provide expert care for the athletes as they train for the Olympic Games.  In spearheading the fundraiser, DISC wanted to raise its level of support.

The Event

Priority PR handled media relations and assisted in event planning as more than 275 guests—including Peter Ueberroth, former commissioner of Major League Baseball and a recent chairman of the U.S. Olympic Committee; Keith Curry, City of Newport Beach Mayor Pro Tem; City of Irvine Mayor Sukhee Kang; and the President and CEO of Hoag hospital, Richard Afable—gathered to show their support.

The evening featured a live auction, live music, cocktails and hors d’oeuvres.  As guests arrived, they were greeted by two men dressed as British Beefeaters (the guards at the Tower of London), and inside hung a huge poster displaying the letters “USA” atop five Olympic rings and the words “ROAD TO LONDON.”

Hosted at DISC Sports & Spine Center’s newly opened clinic in Newport Beach, the event also invited guests to tour the new 30,000 square foot facility featuring cutting edge equipment for treating a range of typical and complex spine problems.

Olympic hopefuls in attendance were

  • 11-time All-American hurdler Jenny Adams

  • Top ranked U.S. Decathlete Jake Arnold

  • Badminton World Champion and two-time Olympian Howard Bach

  • World Champion swimmer and Team USA record breaker Jessica Hardy

  • Para Track and Field record setter Sabra Hawkes

  • Prince of Wales Challenge Cup winner and Team USA rower Michael Holbrook

  • Snowboarding two-time X-Games Gold Medalist Nate Holland

  • Triple Jump Gold Medalist Al Joyner

  • Swiss six-time record holder and freestyle swimmer Dominik Meichtry

  • Team USA Luger Christian Niccum

  • Para Track and Field's injured U.S. Marine soldier Brandon Pelletier

  • National swimming champion and 11-time All-American 100m breaststroke record holder Eric Shanteau

  • Two-time World Champion and six-time USA Pole Vault Champion Brad Walker

“The road to the Olympic Games requires dedication to an often grueling training schedule, and the support of family and friends,” said Robert S. Bray, Jr., M.D., DISC’s CEO and Founding Director. “As an official medical services provider for the USOC, DISC is proud to have played a part in helping many of these athletes realize their dreams. This fantastic event gives us the opportunity to help even more, while giving our local community members the opportunity to do so as well.”

As part of an effort to broaden and expand its services to the medical field, Priority PR is the agency of record for DISC Sports & Spine Center.

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