Spanish language programming is one of the fastest growing trends in the US market and Priority is in the thick of it with its representation agreement with Alterna TV.
Looking to build their profile in the burgeoning U.S. Hispanic TV market, Alterna’TV has retained the expertise of Priority PR since 2006. Targeting English and Hispanic trade, business and consumer media, the goal was to introduce and establish Alterna’TV and its bouquet of channels in the U.S.
Using a multi-faceted campaign, Priority created a number of promotions to garner attention for new program, channel and carriage launches aimed for the Hispanic audience and helped establish the company as one of the largest Spanish-language channel distributors in the country.
Today, Alterna’TV’s channels are carried by almost every major cable and satellite provider in the U.S. including Comcast, Charter, Time Warner Cable, DirecTV and RCN among others.