Public Relations

Known for its key contacts in trade, business, financial and consumer media outlets worldwide, Priority Public Relations is in constant communication with reporters on a daily basis. This consistent dialogue not only ensures Priority of immediate accessibility for its clients, it is also instrumental in maintaining a keen awareness of articles in progress. For companies seeking to build visibility, Priority's expertise in positioning stories to the press garners maximum and extended coverage for clients in all viable media outlets. Since its inception, Priority has secured significant coverage for clients in such respected business and financial publications as Forbes, Time, The Wall Street Journal, The Financial Times and The Washington Post, in addition to a wide variety of trade and consumer publications the world over.

Consumer Promotion

From grass root outreach campaigns encompassing regional mall tours, college campus postering, community service celebrations and strategically orchestrated personal appearances to elaborate year-long, multimedia contests with an array of expensive gifts and prizes, Priority excels in conceiving, implementing and facilitating consumer promotions. Garnering significant participation from its intended consumer base, Priority has assisted clients in launching new product lines (Saban Entertainment's Mighty Morphin Power Rangers), refreshing established brands (100th Anniversary of Beatrix Potter's The Tale of Peter Rabbit) and introducing exciting new media concepts (Film Roman's animation website, Level 13).

Brand Strategy

Collaborating with the client, Priority works diligently to learn all of a company's resources, assets and challenges, as well as goals and objectives. This 'first step' is invaluable in developing an effective media outreach strategy that will help the client realize its full potential. But Priority doesn't stop strategizing after the initial media plan is formed. Continuing to monitor and evaluate the clients' brand positioning, the Priority's team reassessing objectives, tactics and goals to ensure maximum effectiveness. Anticipating industry change and its potential impact on both the marketplace and its clients, Priority also builds flexibility into media strategies. This flexibility allows for quick reactions to support or offset fluctuating market conditions and consumer demand. Keeping clients informed of emerging industry trends and competitors' positioning as well as media and consumers' perceptions are valuable by-products of Priority's branding strategy. Whether it's launching a new brand, extending a well-known brand or leveraging a brand into a new business sector, Priority is adept at distinguishing a client's products or services in a crowded marketplace. By effectively differentiating that product or service from competitors, Priority ensures a consistent brand image, which will yield valuable brand equity.

Advocacy Public Relations

Under the banner of advocacy public relations, a term we define as the use of public relations or advertising to influence attitudes or behaviors, rather than to promote a product, Priority implements innovative methods for reaching, educating and involving decision makers, public opinion leaders and the public itself in telling its clients' stories to the world. We then assist clients in addressing and influencing the issues and matters that impact their businesses. We do not attempt to judge which side of any issue is the right one, however, we do immerse ourselves in the client's current situation, analyzing all sides and prevailing attitudes in an effort to determine which messages are working and which are not. After a thorough analysis, we then determine and devise a media strategy that we believe will advance our client's objectives and goals. By providing clients with strategic image, message development, issue advocacy, public relations, crisis management and grassroots organization, we have and will continue to deliver measurable results through the innovative use of major media coverage, investor relations, legislation, and regulatory issues.

Event Planning

From small intimate dinners for six to elaborate launch parties for 6,000, Priority's event planning team is dedicated to paying great attention to even the smallest of details, while also knowing how to deal sensitively with the nuances of different cultures and environments. Capable of conceiving effective, unique event opportunities, Priority has successfully coordinated and organized events in Budapest, Cannes, Hong Kong, Las Vegas, Los Angeles, New Orleans, New York, Warsaw and Zurich. With a major focus on the European marketplace, Priority was selected to devise global press junkets to launch TV2 in Hungary, TV3 in Switzerland and, most recently, a three-day event in Warsaw, Poland, on behalf of SBS Broadcasting, S.A. Supervising all aspects of event planning and management, from concept, decorations and party favors to travel, hotel and ground transportation, Priority is one of the only marketing communication firms with a year-round event planning staff dedicated to ensuring clients' of headache and hassle free special events.

Advertising

Augmenting its extensive media relations services, Priority also works closely with clients in devising effective advertising campaigns for diverse media platforms. Leveraging its strong relationships with the worldwide media community, the firm creates advertising campaigns that complement and support a client's core business objectives and long-term media goals. As with its media outreach activities, Priority has extensive experience in designing advertising campaigns that reach the targeted audience with a concise, easily communicated marketing message. Through its full-service capabilities, including strategic planning and account management, media planning, creative services, media buying, research and production, Priority can translate a client's image, product or service into an effective ad campaign that can also be supported by publicity, promotions and special events.