CASTALIA CONTENT DISTRIBUTION TO TAKE HIT ANIMATED SERIES DELTORA QUEST INTO LATIN AMERICA
Secures Broadcast and Videogram Distribution Rights from
DCI
Los Angeles
ATLANTA
,
December 2, 2008
– Further expanding its global client roster, Castalia Content Distribution (“CCD”), a division of Castalia Communications Corporation, has signed a distribution agreement with Dentsu Communications, Inc. (“
DCI
”).
DCI
has granted CCD the Latin American broadcast and videogram rights to the animated series Deltora Quest, which has been a major hit on Japanese television.
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PROMAX|BDA CONTINUES TO STRENGTHEN WITH ADDITION OF 16 NEW AND DIVERSIFIED BOARD MEMBERS
Group Represents the Pinnacle of Creative & Strategic
Marketing, Promotion and Design
Los Angeles, CA –
October 29, 2008
– Promax|BDA has welcomed 16 new members to its board of directors, a move that further strengthens and diversifies the world’s largest non-profit association for entertainment and information content marketing, promotion and design. Newly added members include top marketers, promotion executives and design professionals from the broadcast, cable, interactive and home entertainment industries. Today’s announcement, which represents the organization’s continued commitment to serving its evolving constituency, was made by Promax|BDA Chairman and
ABC
Entertainment Executive Vice President, Marketing, Michael Benson, and Promax|BDA President Jonathan Block-Verk.
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SPARK GETS POSITIVE WITH CAMPAIGN FOR ION TELEVISION NETWORK
Design Package Developed To Reinforce Network’s Newly Rebranded “Positively Entertaining” Moniker
Los Angeles
– November 12, 2008 –
Award-winning LA-based creative agency spark completed a branding initiative in partnership with
ION
Television Network’s marketing team to support the network’s fall rebranding campaign. Anchored by the tagline “Positively Entertaining,” spark’s multi-faceted effort included design elements that supported the development of the Network’s brand strategy, logo design and its on-air package. As ION looked to further evolve as a popular, general entertainment network aimed at the 25-54 demographic, spark’s goal was to create a stronger connection between the ION brand and its audience through warm, positive messaging and imagery.
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PROMAX|BDA CAMPAIGN IS MARKETING LIFELINE TO LOCAL STATIONS DURING TOUGH ECONOMY
Significant Savings on 2009 Station Member Conference Registration, Free 2008 Session Downloads & More
Los Angeles, CA –
October 23, 2008
–
Promax|BDA is launching an aggressive new campaign to remind local station GMs that marketing and promotion are key to any station’s survival in this new television economy. Rolling out over the coming weeks, the campaign will target specific economic and business issues affecting the local television station industry. Its central message will communicate Promax|BDA’s realigned mandate of putting marketing executives in leadership positions to close sales loops, drive revenue and navigate the industry through these tumultuous times.
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FAMILY COURT WITH JUDGE PENNY ON A ROLL WITH NEW CLEARANCES AND UPGRADES
LOS ANGELES, CA —
October 20, 2008
—
Due to its fast start in overnight markets, Family Court with Judge Penny has announced several new market clearances and time-period upgrades since its
September 8, 2008
debut. The freshman court series from Program Partners and 44 Blue Productions has added
Minneapolis
(KSTC/IND),
Miami
(WBFS/MNT),
Nashville
(WNAB/CW),
Salt Lake City
(KCSG/MNT),
San Antonio
(KCWX/CW), and
Louisville
(WBKI/CW)
.
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